Since 2005 Jomanda has become an established soft toy company, distributing to gift shops, toy shops,and boutiques in the UK and Europe, as well as selling directly to the public. All of their products are suitable from birth, carrying the CE mark, with the emphasis on quality and durability.

They are based in the lovely Leicestershire village of Skeffington. On a typical working day, apart from staff, there's usually at least three guard dogs and a Mum in the office, to keep them safe and supply them with endless cups of tea and coffee.