The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.
15 years later...
Gro are known as the “official” baby sleep bag brand, having sold over 3 million Grobags worldwide.
Gro are proud that right from the start the company worked closely with the safe sleep charity the Lullaby Trust, and so safety and quality has always been important in what they do.