My hunt for Brand Reps and my personal view on how little diversity I see in my daily life and my small way of using my business to redress the balance with the hope that others will follow.
So, here I am 2 years on from opening my bricks and mortar shop and 1 year on from opening my website. It's been quite a journey so far and I've learned so much and have made LOADS of mistakes!
I now find myself at the start of Year 3 and am thinking that I really need to promote my brand. I am invisible on Google! So that new phrase Brand Rep comes to mind! Maybe now is the time to launch into the unfamiliar and sometimes uncomfortable world of Brand Reps. People or in my case, little people who represent my brand. Currently my brand is represented by me. I know my values and Daisy Tree has a very clear ethos about the brands it represents so if I am going to choose someone to represent me, then they equally must have clear values that they believe in.This is uncharted territory for me and is something that I have only noticed other brands doing.
What Normally Happens
Generally a post is put up on social media and in the case of children's brands parents are asked the age and gender of their child and also a photograph in the comments.
Age, I understand as each brand has to have a mix of ages to represent its brand.
Gender I also understand as again we need to represent both genders.
Photograph? Now I do understand this from an ethnicity point of view. It's important that a brand reflects the diverse cultural world in which we live.
But where are the other children? Where are the children with differing abilities? Where are the children with Down's Syndrome? Where are the children with any condition that sets them apart? I ask you to look at any brochure you have to hand featuring models within the baby and nursery industry and see what you can find in the way of diversity. Now don't get me wrong I know there are some brands who positively promote diversity and they should be applauded but they are few and far between.
I love Quality Streets! I like the purple ones, the strawberry ones, the orange cremes and the toffees. They all look different from each other. Their wrappers are different colours. Each one has a different texture and each one a different flavour:yet they are the same. They are all sweets that live together in the same box.
What the Dictionary Says
The Oxford Dictionary states that diversity means:- a range of different things. A variety. An assortment. A mixture. A range. Much like my favourite box of sweets.
Daisy Tree is like a 4th baby to me. I love it for all its imperfections! It's rarely seen as it's in the middle of nowhere! But the people who do notice it love it and return again and again. Much like my perfectly imperfect shop there is a sector of our society that is also sometimes rarely seen when they should be.
What Should Happen
So I am so delighted that Daisy Tree is going to be represented by a mix, a variety, a mixture,a range of babies and children. We are all different, yet we are all the same. We are all human beings that live together in our wonderfully perfectly imperfect world.
Thank you to my Brand Reps 2019/20.
Angelos Official- https://www.instagram.com/angelosofficial/
My Tubie Diary-https://www.instagram.com/my_tubie_diary/
Kitty_zebedeemodel - https://https://www.instagram.com/kitty_zebedeemodel//kitty_zebedeemodel/
annacatht - https://www.instagram.com/annacatht/
Thank you to Zebedee Management https://www.zebedeemanagement.co.uk/